Podcasting is officially here to stay. According to Edison Research, 40 percent of Americans over the age of 12 say they have listened to a podcast and that number continues to grow every year. But what about Podcasting here in Malaysia?
Is it a viable business? How do you market it and create content – and more to the point, are people actually listening? We speak with the guys from Renegade Radio to get their take on the local Podcasting scene.